Simply Be, the popular women’s fashion brand recognized for its inclusive approach to sizing, is making a significant move by entering Sainsbury’s store at Western Approach, Stanway. While initially categorized as a plus-size fashion line, Simply Be has evolved over the years to become a champion for women of all shapes and sizes. This expansion marks an important step in providing customers with trendy, comfortable, and stylish clothing options.
At Sainsbury’s, shoppers can expect to find a diverse range of clothing items, including dresses, tops, jackets, jeans, and more. What sets Simply Be apart is its dedication to delivering on-trend fashion that’s accessible to everyone. Sizes will be available from 10 to 26, making it even more accessible for a broader range of customers.
Siead Donohoe, the Head of Marketing at Simply Be, expressed her excitement about bringing the brand to Colchester’s largest Sainsbury’s store. As an online-first retailer, Simply Be values the opportunity for customers to experience the quality of their fabrics in person and appreciate the expertise that goes into their designs. They are committed to ensuring that their clothing fits well and goes a step further by empowering women to be their most authentic selves. Regardless of your shape or size, Simply Be wants its customers to feel empowered, fashionable, and confident in what they wear. The core belief is that you shouldn’t have to fit into your clothes; your clothes should be designed to fit you perfectly.
Emma Benjafield, the Director of Product at Sainsbury’s, also shared her enthusiasm for this collaboration. Sainsbury’s is excited to partner with Simply Be, not just on Tu.co.uk but also by introducing the brand as one of the first offerings in Sainsbury’s new fashion destination hubs. This move is in line with Tu’s mission of helping customers love what they wear, and offering inclusive fashion that boosts confidence is at the heart of their brand. By joining forces with Simply Be, Sainsbury’s aims to expand its size offerings and provide a broader variety to both new and existing customers, catering to their diverse preferences and shopping habits. This marks a significant step toward fostering an inclusive and positive fashion experience for everyone.
