In a strategic move that underlines its commitment to dominating the luxury resale market, Sign of the Times, based in London, has independently acquired assets from PapillonKia, a notable designer preloved accessories marketplace that recently shuttered its operations. This acquisition marks the third such instance for Sign of the Times in just three years, following its successful acquisition of Cudoni’s assets in August. With a substantial 40% boost to its client database resulting from these acquisitions, Sign of the Times is now solidifying its position as a leader in the UK’s dynamic and growing resale market, building on the remarkable success that saw the company expand by an impressive 300% over the previous three years.
The strategic foresight of Sign of the Times is particularly pronounced in the current economic climate, where consumers, grappling with the effects of inflation, are increasingly turning to second-hand options. The rising prices in traditional resale markets are pushing consumers to seek more value for their money, making pre-loved items an attractive alternative. This consumer behavior is in line with findings from Thred Up’s resale study, reinforcing the growing importance and relevance of luxury resale platforms.
Antonia Johnstone, the Owner and CEO of Sign of the Times, emphasized the company’s strategic vision, having successfully merged four resale businesses in the past four years. This consolidation not only reinforces Sign of the Times’ position but also positions it as one of the pre-eminent pre-loved businesses in the UK.
Operating with a daily drop schedule at 10 a.m. on its website (wearesott.com), Sign of the Times offers an extensive inventory of 5,000 items online and an additional 2,000 in-store. The curated selection spans an array of coveted fashion labels, including but not limited to Chanel, Prada, Gucci, and Ganni, catering to the discerning tastes of its clientele.
A noteworthy development for Sign of the Times occurred in October when the company secured funding from BrandAlley, a prominent off-price luxury e-tailer. Additionally, the backing from industry luminaries like Tamara Hill-Norton, Founder of Sweaty Betty, and Sarah Welsh, CEO of N Brown Group, underscores the industry’s recognition of Sign of the Times’ potential and significance in the luxury resale landscape.
As Sign of the Times continues to evolve and thrive, these strategic acquisitions, partnerships, and financial support not only exemplify its adaptability but also highlight its dedication to delivering premium pre-loved fashion experiences to a discerning and growing audience.
