Lifestyle & Travel

Shraddha Kapoor Redefines Clean Living with Eureka Forbes

Published: August 22, 2025
Author: Fashion Value Chain

Eureka Forbes, India’s leading brand in home health and hygiene, has launched its new campaign Chakachak Clean with actor Shraddha Kapoor. The campaign highlights the Forbes Smartclean Robotic Vacuum Cleaner, which combines advanced technology with effortless convenience to deliver 99.9% dirt removal and wet mopping.

Shraddha Kapoor personifies modern, vibrant, and effortless living, reflecting the ease the device brings to households. The Smartclean range is designed to clean stubborn dirt, tackle pet hair, reach corners, glide under furniture, and mop floors — all with a simple tap on the phone.

Anurag Kumar, Chief Growth Officer at Eureka Forbes, emphasized that the collaboration transforms cleanliness from a chore into an empowering lifestyle choice. Shraddha Kapoor added that she is proud to associate with a brand dedicated to making clean living accessible and inspiring.

Through this campaign, Eureka Forbes strengthens its mission of promoting healthier, cleaner homes, redefining Chakachak Clean as essential for modern living.

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