Shoppers Stop collaborates with Cadbury Dairy Milk Silk to sweeten your Valentine’s Day

Published: February 7, 2023
Author: Fashion Value Chain

Mumbai : Are you ready to pamper your loved ones with delectable Valentine’s Day
presents? Shoppers Stop and Cadbury Dairy Milk Silk have you covered. For the 1 st time, India’s known
‘Gifting Destination’ Shoppers Stop and the most popular premium chocolate brand, Cadbury Dairy Milk .Silk have collaborated to make Valentine’s Day special with the campaign Silk’s Unforgettable Love Tips.
To save young hearts from the mounting pressure of making this day extra special, Cadbury Dairy Milk
Silk plays cupid once again by taking the digital route and leveraging its website
Applying QR code technology (scan on packs), each Silk pack will lead consumers to the dedicated
microsite listing unique ideas curated and voiced by social media celebrities such as renowned musician
Armaan Malik, popular YouTuber Prajakta Koli and globetrotters Vidit Taneja and Savi Munjal (Bruised
Passports). Shoppers Stop collaborates and completes this Valentine’s Day celebration by being the
official gifting partner with their co-campaign “Unforgettable Gifts of Love” with gifting ideas listed on
the microsite.
But here comes a powerful twist – every unique romantic tip is matched with a healthy love tip that will
sensitize consumers towards the importance of respect, consent and boundaries too, all in the voice of
their favourite creators.
Speaking about the initiative, Shwetal Basu, Customer Care Associate and Chief of Marketing and
Communication of Shoppers Stop stated, “Shoppers Stop has always been the go-to place for buying the perfect gift for all occasions. It is one of the most preferred gifting destinations. At Shoppers Stop, we always go an extra mile to ensure customer delight. Collaboration with Cadbury Dairy Milk Silk for the Valentine’s Day campaign, helps us not only reach a larger customer audience but also engage better with our existing customers. At Shoppers Stop we try to identify new occasions and innovative ways of connecting with our customers. Collaboration with Cadbury’s Dairy Milk Silk only helps take the
Valentine’s campaign to the next level. “
Vikram Karwal, Senior Director, Marketing, Mondelez India, said; “Over the years, Cadbury Dairy Milk
Silk has become synonymous with Valentine’s Day and each year the consumer connect with the brand
continues to grow at the back of relevant narratives. This year, once again, we want to help consumers
make this day special for their loved ones while sensitizing them towards healthy love practices. With
plethora of great ideas under Silk’s Unforgettable Love Tips and Shoppers Stop as our gifting partner, we
are sure we will be able to take the celebrations a notch higher this Valentine’s Day.”

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