-By Ankita Dutta.
Maison Shantnu & Nikhil, a luxury fashion brand, has introduced a new concept under the brand name “S & N by Shantnu Nikhil” that combines the spirit of cricket with the designers’ signature fashion forms. The new concept, called “Shantnu Nikhil Cricket Club,” marks the brand’s intricate connection with sport and lifestyle. The second edition features Harmanpreet Kaur, the captain of the Indian women’s cricket team, who represents the grit, sheer passion, and humility a sportsperson exhibits.
According to Shantnu & Nikhil, the creative duo behind SNCC’s designs, their love for cricket and desire to forge a connection between the sport and lifestyle served as their source of inspiration. They take great pride in SNCC’s status as a lifestyle brand that seamlessly unites fashion and cricket in a way that is unprecedented. SNCC has launched a new range featuring a fresh interpretation of its iconic brand crest that represents the club’s unwavering spirit to achieve and unity. The contemporary collection is crafted with season-friendly fabrics, including flat knit and premium silks, that celebrate the timeless style of the game.
The second collection drop boasts a range of gingham prints visible across categories and a vibrant orange that adds a burst of energy to the lineup. SNCC envisions a modern-day wardrobe that embodies casual dressing with confidence and exuberance.
The collection includes sartorial pieces such as retro-doused varsity jackets, suave power suits, and classic yet elevated cropped polos, as well as classic pick-me-up accessories such as neckerchiefs, bucket hats, and belts.
The campaign was shot at the iconic Maidens Hotel by The Oberoi Group, which merges the nostalgia of space with the regalia of sport into a grand imagery that portrays SNCC. The brand celebrates the pathbreaking cricketer Harmanpreet Kaur and unveils her glamorous side like never seen before, applauding her for her achievements and contribution to the sport.
Harmanpreet Kaur expresses her delight in representing the latest drop from “Shantnu Nikhil Cricket Club,” stating that it is a proud moment to feature in the second edition of the concept that feels like her personal style come alive. The brand merges the sport with lifestyle, adding a new dimension to the cricketing landscape and offering regal looks to those who want to take their connection with the sport and fashion game up a notch higher.
