Candere, the lifestyle jewellery arm of Kalyan Jewellers, has appointed Shah Rukh Khan as its brand ambassador, strengthening its positioning in India’s fast-evolving lifestyle jewellery segment. The collaboration marks a key milestone in Candere’s national growth strategy, focusing on personal expression, modern gifting, and daily wear elegance.
Candere’s collections are crafted for the expressive and style-conscious, especially those with a Gen Z mindset. With a robust omni-channel presence and over 75 stores, the brand balances affordability and elegance, with pieces starting at ₹10,000. Shah Rukh Khan will front campaigns across digital, TV, print, and in-store platforms.
Ramesh Kalyanaraman, Director at Candere, stated that Khan’s timeless appeal and emotional connect mirror Candere’s core values of individuality and modernity. The brand has seen strong traction not only in women’s jewellery but also in the expanding men’s jewellery market.
Shah Rukh Khan shared his enthusiasm about joining Candere, noting the brand’s relevance in today’s culture of meaningful gifting and identity-driven adornment.
Candere continues to elevate jewellery from mere ornamentation to a statement of self.
