The addition of a blend of UK debuts and permanent brick-and-mortar locations underscores the enduring allure of the destination, according to Shaftesbury. The newly introduced establishments not only showcase the ongoing appeal of attracting and fostering independent and innovative brand debuts but also highlight flagship store openings.
Monmouth Street welcomes the first permanent physical stores of two notable brands – independent British womenswear retailer Odd Muse and contemporary demi-fine jewellery brand Missoma. Odd Muse’s store is a reflection of the label’s commitment to elegance and modernity, while Missoma’s flagship showcases new collections, bespoke services, and designer collaborations. This move follows Missoma’s successful pop-up in Covent Garden’s Market Building earlier this year.
In the upcoming weeks, Neal Street anticipates the UK debut of French men’s skincare brand Horace and further brand expansion for British shoemaker Loake. Horace is set to introduce its natural skincare range in a modern and contemporary environment, marking its first appearance in the UK. Meanwhile, Loake, known for its staple heritage footwear for men, is scheduled to open its doors early next year.
Michelle McGrath, Executive Director at Shaftesbury Capital, expressed confidence in Seven Dials evolving into a hub for innovative concepts, independent stores, international flagships, and the best of British. The recent arrivals underscore the neighbourhood’s reputation as a sought-after destination, attracting leading brands to establish their presence in Seven Dials, Covent Garden.
