Senco Gold & Diamonds, one of India’s largest and most trusted jewellery retail chains, has opened its first store in Hazaribagh. With this launch, the brand now operates eight stores in Jharkhand.
The new showroom stands on PTC Road near PTC Ground, Matwari. Spread across 5,500 sq. ft., it offers an immersive shopping experience with a wide selection of handcrafted gold, diamond, and platinum jewellery. The store brings together traditional artistry and modern design, creating a collection suited for both classic and contemporary tastes.
The Hazaribagh store serves customers who value craftsmanship and authenticity. It features popular Senco collections such as Shagun, Aham, Everlite, and 9kt. These lines include bridal pieces, festive wear, and lightweight jewellery for everyday use, making the range suitable for all ages and occasions.
Joita Sen, Director, Senco Gold & Diamonds, said, “For us at Senco, each region in India holds a distinct charm. We try and capture that essence in the jewellery pieces we create inspired by the traditions and people of that area. We are delighted to bring Senco’s trusted legacy and design excellence to Hazaribagh.”
Senco launched the store under the FOCO (Franchise Owned Company Operated) model. The franchise is owned by Ms. Jagriti Sen and Mr. Samrat Chaudhuri. The brand manages store operations to ensure consistent service, quality, and customer experience.
Franchise Partner Mr. Samrat Chaudhuri said, “We are very excited to share the unique Senco in-store experience with locals here and have them embrace the brand’s diverse and beautifully handcrafted collections as a part of their family legacy.”
Senco Gold & Diamonds now operates more than 192 stores across India. The brand continues to expand both nationally and internationally.
Website: sencogoldanddiamonds.com
