Senco Gold & Diamonds, a fine jewelry business, has launched a new campaign to honor diversity and inclusion by singing the national anthem in sign language. As the holiday season approaches, the company intends to expand its retail operations and engage customers through a variety of promotions.
“This Independence Day, we wanted to take a moment to celebrate the driving force behind our brand’s success,” stated Senco Gold & Diamonds director Joita Sen in a news release. “Our true uniqueness stems from the diversity of our staff. With our Bengali heritage, we couldn’t have dreamed of a better way for our staff to represent our national hymn, ‘Jana Gana Mana’.”
The film depicts people of different abilities in the workplace as part of Senco’s dedication to equality. Along with the film’s release, the brand has offered a number of pre-holiday promotional deals. Senco currently sells lab-grown diamonds under the Sennes brand and has established an ‘Azadi Utsav—Senco Chain Festival’ to increase sales.
“In order to cheer up our customers, we are also heavily investing to further expand our retail footprint and have planned a high-decibel campaign across India,” according to the senator. “All of this underpins Senco’s commitment to provide customers with exquisite designs coupled with superior craftsmanship.”
As the autumn holiday season approaches, Senco Gold & Diamonds intends to launch a number of new campaigns and promotional offers, according to the brand. The Diwali and Dhanteras festivals are generally busy seasons for jewelers, and capitalizing on these months can have a substantial impact on a company’s overall financial performance.
