Year-Ender 2024 Highlights:
“Despite market fluctuations, we have observed a positive trend in gold buying this year,” stated Suvankar Sen, MD & CEO of Senco Gold & Diamonds. Although volumes have decreased by 4–5% due to increased gold prices, we anticipate value growth of 12–15%. Alongside classic designs, modern, sleek, and lightweight designs are in demand. Nonetheless, this season’s trends include a greater usage of pearls and colored gemstones. Marriages were one of the season’s main attractions; with 48 lakh marriages, we generated Rs 5.9 lakh crore in income this year. With 4.5 lakh marriages anticipated to occur in the capital alone, Delhi was the market most likely to play a significant role. 2024 was a year filled with significant achievements for Senco Gold and Diamonds. While the introduction of classic collections reflected India’s rich heritage and workmanship, appealing to a wide range of sensibilities, aggressive retail development through the creation of new stores in key regions improved accessibility for customers.
Outlook for 2025 Quote:
We predict revolutionary changes that will completely reshape the market by 2025. Senco Gold and Diamonds’ priorities will continue to be reaching a wider audience, introducing designs that combine modern and traditional elements, and stepping up environmental initiatives. We anticipate a continuous trend toward individualized jewelry, simple yet eye-catching pieces, and an increasing need for collections that are adaptable enough to be worn day or night as design trends change. With a greater focus on digital experiences, virtual try-ons, and customized services that meet the changing tastes of younger, tech-savvy consumers, consumer involvement will also be at the forefront. We are confident in our ability to transform possible obstacles, such as regulatory changes and economic volatility, into chances for expansion and distinction, making sure our legacy shines even brighter in the future.
