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New Delhi, 22nd October 2024: With great pleasure, Everlite by Senco announces that famous actress Sauraseni Maitra will be the face of their newest campaign, “Glow Karo, Grow Karo,” which masterfully blends fashion and wise investment. Known for her flexibility and captivating on-screen persona, Sauraseni plays Dhani Gyaani, a witty, informed character who encourages both men and women to make wise financial decisions, especially when it comes to gold, while also boosting their individual styles.
The focus of the “Glow Karo, Grow Karo” campaign is Dhani Gyaani, a contemporary lady who strikes a balance between her keen sense of style and financial acumen. In her role as Dhani, Sauraseni hilariously asks her reflection why people are reluctant to grow when they have the ability to glow as well. The self-assurance and financial clarity that modern women desire are reflected in this compelling character. Dhani encourages women to embrace financial independence and take decisive action to safeguard their futures by promoting Digital Gold as a prudent investment. In addition to highlighting gold’s worth as a wise investment, the campaign exhorts women to rethink financial stability and illumine their futures.
With the help of this campaign, Everlite hopes to make gold investing more approachable and thrilling for today’s strong, independent woman. Dhani Gyaani is a symbol of today’s economic
“We at Everlite by Senco believe that true empowerment comes when women take control of both their style and their financial future,” said Joita Sen, Director of Senco Gold & Diamonds, who emphasized her enthusiasm for the initiative. We’re urging women this Dhanteras to make wise investments, develop self-assurance, and shine brightly since glowing begins with growth.
About Everlite by Senco:
Founded in Kolkata over 80 years ago, Everlite by Senco Gold Limited has become a trusted name in the jewellery industry. Established as Senco Gold Private Limited in 1994, the company transitioned to a public limited entity in 2007 to expand its reach. Under the visionary leadership of the Late Shri Shankar Sen and now led by Managing Director Suvankar Sen, Everlite is renowned for its craftsmanship and innovative designs. With over 150+ showrooms across 16 Indian states, the brand proudly supports skilled karigars, offering a blend of traditional and modern jewellery. Recently, Everlite was named the second most trusted jewellery brand by TRA’s Brand Trust Report 2023 and continues to win accolades for its commitment to quality and innovation.
