Senco Gold & Diamonds, one of India’s most trusted jewellery houses known for heritage craftsmanship, has unveiled its exclusive wedding-themed experience titled “Senco Di Wedding – Before The Vows.” The initiative is crafted for modern Indian couples. It blends tradition, emotion, and contemporary elegance while celebrating love stories before the wedding journey begins.
An Intimate Luxury Experience for Couples in Kolkata
As part of this experiential celebration, ten selected couples in Kolkata enjoyed a curated day at a luxury five-star resort. The experience reflected Senco’s belief that weddings are more than rituals. They are stories of connection, commitment, and memories. The brand also plans to extend this experience to other Senco cities soon.
A Day of Interaction, Memories, and Personalised Styling
The event included intimate pre-wedding moments, couple games, personalised styling sessions, and an exclusive photoshoot. Each frame was enhanced by Senco’s exquisite bridal jewellery. Moreover, each couple received a personalised “Forever Us by Senco” coffee table book, capturing their pre-wedding memories with elegance. Couples also shared heartfelt testimonials about their love stories and their experience at the event.
Bridal Craftsmanship Brought to Life through Top Creative Collaborations
The celebration highlighted Senco’s bridal jewellery legacy through a collaboration with designer Abhishek Roy of Roy Calcutta. Additionally, renowned makeup artist Abhijeet Chanda and his team created graceful and radiant bridal looks that complemented Senco’s iconic collections.
Brand Leadership Shares the Vision Behind the Initiative
Joita Sen, Director and Head of Marketing and Designs, said:
“At Senco Gold and Diamonds, we believe weddings are intimate stories of love, anticipation, and unforgettable moments. With ‘Senco Di Wedding – Before The Vows,’ our goal was to create a heartfelt and luxurious experience for real couples. Rooted in our 85-year legacy, this initiative brings together emotion, elegance, and the timeless artistry of our bridal collections. Today’s couples seek authenticity, and we wanted our jewellery to become a meaningful part of their journey.”
Creative Experts Reflect on the Experience
Designer Abhishek Roy added that creating the looks felt like shaping emotions into fabric and metal. He highlighted how Senco’s jewellery elevated every ensemble.
Makeup artist Abhijeet Chanda shared that bridal beauty should enhance individuality. He aimed for soft, elegant looks that allowed the couple’s love to shine through.
Celebrating Love Through Billboards and Digital Content
The initiative will also feature participating couples on major city billboards. This not only celebrates love but also showcases Senco’s stunning Vivah collection. Meanwhile, digital amplification will include BTS videos, couple stories, influencer content, and shareable social media moments.
Exclusive Rewards and Nationwide Expansion
Each couple left with memories of a joyful day filled with love and laughter. Additionally, consumers across India now stand a chance to win a honeymoon package, five-star dining experiences, weekly lucky draws, a jewellery voucher worth ₹10 lakhs, and 0% deduction on old gold exchange. After the Kolkata edition, the brand plans to bring its pre-wedding experience to major markets nationwide.
Strengthening Senco’s Wedding Narrative
With “Before The Vows,” Senco reinforces its wedding positioning through the Vivah collection, celebrating a blend of heritage and modern love.
