Seasalt, the UK fashion brand rooted in its Cornish heritage, has achieved a remarkable 16% increase in revenue during the Christmas period, setting a new record for the brand. The positive performance extends across both physical stores and online platforms, with a notable 17% revenue increase in physical stores and an 11% rise in online sales compared to the previous year.
The company’s success is further emphasized by its plans to expand internationally, with the opening of its first stores in North America scheduled for this year. Despite the challenges faced by the fashion sector in the pre-Christmas period, Seasalt’s unique approach and strategic partnerships have proven effective.
Sales through third-party partnerships with major players like M&S, Next, and Zalando surged by an impressive 32% during the Christmas trading period. Seasalt’s Chief Trading Officer, Jon Lewis, expressed delight in the strong performance across all sales channels, highlighting the brand’s resilience in challenging trade situations.
Looking ahead, Seasalt remains optimistic about its full-year sales in the 12 months leading to the end of January 2024, expecting a 12.5% increase and reaching £135 million in sales. The company anticipates EBITDA to surpass £10 million, supported by a 10% like-for-like growth through stores and a remarkable 39% growth with partners.
CEO Paul Hayes expressed pride in Seasalt’s ability to build on previous success despite ongoing economic challenges. He sees 2024 as a milestone year, marked by the brand’s expansion into North America, and expresses confidence in the positive progress seen in international growth over the past year.
