Cornish fashion brand Seasalt is poised to make its mark in the US market with plans to open four stores in 2024. The brand, based in Falmouth, emphasizes its commitment to physical retail as a vital component of its growth strategy. The initial store will be situated in the New England area, focusing on the north-east region of North America, particularly the Eastern Seaboard. Seasalt’s expansion into the US will involve wholly-operated stores by the brand itself.
This move follows Seasalt’s recent forays into international markets, including the opening of three locations within Marks & Spencer’s stores in Ireland as part of its ongoing partnership. Additionally, Seasalt established its presence in New Zealand with the inauguration of its first store in collaboration with Ballantynes.Paul Hayes, the CEO of Seasalt, expressed the significance of this step, stating, “Today marks a milestone moment for Seasalt as we announce our intention to open our first Seasalt stores in North America. We have set our sights firmly on the US market with up to 20 stores planned to open over the next 3 years.” Hayes highlighted the strategic foundation laid for the US market entry, citing the partnership with Belk as a crucial element to expedite expansion. Seasalt has already established a customer base in the US through online offerings and its partnership with Belk in 2022. Belk will continue to retail Seasalt products online and plans to introduce them in selected physical stores next year. Additionally, a dedicated Seasalt US website is slated to launch in the summer of 2023.
Seasalt’s unique offerings are anticipated to bring a fresh and exciting perspective to American customers. The brand is confident that its reputation for exceptional customer service, coupled with the inherent creativity and quality of its products, positions Seasalt for success in the competitive US market. The expansion plan aligns with the brand’s overarching strategy to blend online and offline retail, providing a comprehensive and engaging shopping experience for its diverse customer base.
