Actress Sofia Vergara has been announced as the new global brand ambassador for Schwarzkopf. This revelation aligns with the introduction of a fresh campaign, slated to debut in March, aiming to redefine 2024 as the “year of the blonde.”
Titled ‘What Story Will You Tell?’, the campaign takes a dual approach, targeting both consumers and professionals, with Sofia Vergara leading the way. The initiative seeks to inspire individuals to embrace their authentic selves and share their unique stories with the world. Schwarzkopf acknowledges that every hair color carries a narrative of courage, empowerment, and trust, encouraging people to author their own tales.
In a statement, Vergara expressed the significance of hair as a powerful form of self-expression. Beyond endorsing hair products, she sees her role as a collaboration with a brand that shares her vision of embracing and celebrating the power of self-expression and confidence. The partnership aims to empower and inspire women to take control of their narrative and express themselves through their hair.
The ‘What Story Will You Tell?’ campaign is scheduled to launch across social media platforms and television advertisements.
