To celebrate International Women’s Day, Bata India hosted a special gathering at Ambience Mall in Gurugram, highlighting its iconic Victoria Ballerina footwear collection. The event brought together members of the media, creators, and guests for an evening focused on comfort, confidence, and contemporary femininity.
Actor Sanjana Sanghi, who represents the latest chapter of the Victoria Ballerina story, attended the event and spoke about the growing importance of comfort in women’s everyday lives. She also shared insights about her association with Bata’s ‘Make Your Way’ campaign.
The event featured an informal discussion on the multiple roles women navigate daily and how comfort plays a key role in building confidence. Guests had the opportunity to explore the Victoria Ballerina collection up close, experiencing its lightweight designs, soft materials, and versatile color options created to support women through busy schedules—from work commitments to social outings.
The Victoria Ballerina holds an important place in Bata’s design heritage. Inspired by the elegance and balance of classical European dance, the ballerina style has been adapted by Bata over the years to suit everyday wear. With updated color palettes, modern detailing, and a strong focus on comfort, the latest collection reflects the needs of women with dynamic lifestyles.
Speaking at the event, Sanjana Sanghi highlighted how women often move through many responsibilities in a single day, making comfort an essential part of their routine. She added that feeling comfortable in what one wears naturally contributes to confidence, something the Victoria Ballerina captures well.
The event also featured an immersive pop-up inspired by the campaign visuals, originally filmed on the streets of Madrid. The space reflected the effortless rhythm of modern city life, emphasizing movement, simplicity, and understated elegance—qualities that define the Victoria Ballerina.
Commenting on the occasion, Badri Beriwal, Chief Strategy and Business Development Officer at Bata India, said Women’s Day is an opportunity to celebrate the individuality and confidence women bring to every space they enter. He noted that the Victoria Ballerina collection combines refined design with everyday comfort, enabling women to move through their day with ease. The collaboration with Sanjana Sanghi, he added, highlights the idea of modern femininity where style, comfort, and self-expression come together.
Through the Victoria Ballerina collection, Bata continues to strengthen its position in everyday footwear by blending its heritage with contemporary design and comfort-driven innovation.
