Salt Attire, a womenswear brand, has opened an exclusive brand location in Dehradun as part of its omnichannel expansion strategy. The boutique, located in the northern city’s Mall of Dehradun, sells a variety of day to evening separates and denim.
“Some salt to the bland outfit with Salt Attire at Mall of Dehradun, always at your service when it comes to trendy fashion,” Mall of Dehradun said on Facebook. “From florals to patterns to traditional ombre, the collection is undoubtedly a fashion rescue for every occasion, whether dressed up or down! Don’t miss out on great deals, since they often sell out quickly.
The store’s décor is monochrome with industrial fittings to accentuate Salt Attire’s western-style clothes. According to its website, the brand joins other mall names such as Go Colours, American Tourister, Lenskart, Aldo, Croma, and Lifestyle.
“We do not rule out external funding in the future, whether debt or equity, as it is something that will be needed to increase the pace of growth,” Salt Attire’s founder Dipti Tolani said regarding powering future growth in spring this year, according to India Retailing. Tolani founded Salt Attire in 2016, and the company has been entirely self-funded so far.
