Saint Laurent, the French luxury fashion house, has unveiled its largest flagship store on the renowned Champs-Élysées in Paris. Designed by Saint Laurent’s creative director, Anthony Vaccarello, the flagship introduces a fresh design concept, combining opulent fixtures with raw elements like concrete, marble, and dark wood.
The brand describes the design as a representation of “modern luxury” and aims to evoke a sense of discovery at this iconic location while celebrating the original architectural features. The expansive flagship offers distinct spaces to enhance the shopping experience, utilizing marble display frames to showcase its products.
Notable features include a double-height foyer featuring a neon light sculpture by artist Cerith Wyn Evans, specially commissioned by Saint Laurent, along with several furniture pieces by Donald Judd. The store also boasts a striking black-lacquered wood staircase and a private garden.
Situated at 123 Avenue des Champs-Élysées, the flagship encompasses Saint Laurent’s complete range, including men’s and women’s ready-to-wear, handbags, shoes, accessories, and fine jewelry collections.
Anthony Vaccarello, commenting on the opening, expressed, “I wanted to realize one of Yves Saint Laurent’s wishes when he arrived in Paris and said he wanted his name to be written in fiery letters on the Champs-Élysées.” This grand flagship stands as a testament to the brand’s commitment to offering a unique and immersive experience for shoppers in one of the world’s most iconic addresses.
