Institutionalised both merchanding and sales process
Sai Silks Kalamandir Ltd. (SSKL) is making waves in the ethnic apparel retail industry with its bold move towards institutionalizing merchandising and sales processes. Through a strategic blend of digitization, the addition of 100 merchandising experts, and the development of in-house IT solutions, SSKL has unveiled a game-changing internal Enterprise Resource Planning (ERP) system, capturing 25 nuanced aspects of each saree, from design intricacies to color schemes and acquisition details.
Renowned for its traditional yet diverse collection of ethnic wear, SSKL recently celebrated a remarkable debut on the stock exchanges and proudly inaugurated its 58th store, marking a period of extraordinary growth and expansion.
The technology-driven approach adopted by SSKL has enabled the swift identification of fast and slow-moving stock, allowing for efficient inter-store stock transfers tailored to localized preferences. This optimization not only enhances throughput but also elevates customer satisfaction by aligning inventory with the unique tastes and preferences of each location.
What sets SSKL apart is the groundbreaking ERP system that goes beyond traditional inventory management. With a meticulous focus on 25 aspects of each saree, the system provides invaluable insights into merchandising, facilitating precise analysis within the purchase department.
Prasad Chalavadi, Managing Director of SSKL said, “The technology deployed now is custom made, tailored based on the requirements of the business on the supply side as well as on the sale side. We have built custom reporting layers to fetch data whenever we need and how ever we need to run the reports effectively.
This integration of systems has empowered us with regular dashboard analysis, allowing us to make informed decisions and strategically drive the company forward.”
