Brand Collaboration

Sabyasachi, Tata CLiQ Luxury Unveil Digital Jewellery

Published: September 2, 2025
Author: Fashion Value Chain

Tata CLiQ Luxury has partnered with Sabyasachi Calcutta to launch the brand’s first-ever digital jewellery boutique in India, live from August 21, 2025. The boutique will feature the widest online selection of Sabyasachi’s Fine Jewellery, crafted in 18-carat gold with VVS-VS EF colour diamonds, pearls, and gemstones, reflecting the brand’s signature craftsmanship.

The collections include the Royal Bengal Heritage Gold, Royal Bengal Diamond, Royal Bengal Pearl, and Sunderbans series, along with Tiger Stripe, Shalimar, and Tiger Eye designs. The assortment features earrings, pendants, bracelets, and rings designed for modern elegance while rooted in traditional artistry.

Through this launch, Tata CLiQ Luxury will provide a personalized shopping experience with expert guidance, making fine jewellery accessible across India, including Tier 2 and Tier 3 cities.

Commenting on the launch, Gopal Asthana, CEO of Tata CLiQ Luxury, highlighted the collaboration as a milestone in merging Indian heritage with luxury e-commerce, while Sabyasachi Mukherjee emphasized integrity, value, and timeless design at the core of the brand. Manish Chopra, CEO of Sabyasachi Calcutta LLP, called this digital debut a significant step in connecting the atelier’s craft with homes across the country.

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