RSWM Ltd., the flagship entity of the LNJ Bhilwara Group, made a powerful statement at the 7th Denim and Jeans India Exhibition by launching GLIDE—its forward-thinking Autumn/Winter 2026-27 collection under the LNJ Denim label. This marked the brand’s debut full-scale presence at the denim expo, highlighting its expanded portfolio and commitment to technological advancement and design-led sustainability.
Unveiled by Mr. Rajeev Gupta, Joint Managing Director, and Mr. Rajesh Singh, Business Head of LNJ Denim, the GLIDE collection is defined by its theme: “Effortless Movement Towards the Future”. It fuses RSWM’s heritage craftsmanship with next-gen fibers and finishes, signifying a confident shift in denim’s role in contemporary fashion.
In a strategic evolution, LNJ Denim introduced Shirting and Ecru Denim for the first time—broadening its offering as a one-stop denim solutions provider. With cutting-edge design and functionality, GLIDE speaks to the needs of diverse fashion brands, designers, and consumers navigating a fast-changing market.
Rajeev Gupta emphasized GLIDE as a vision-driven innovation:
“GLIDE reflects our belief in denim that is dynamic, relevant, and responsible. It’s a tribute to mobility and modernity—crafted for bold, performance-driven lifestyles.”
Rajesh Singh added,
“This collection redefines denim as a canvas of creativity—balancing strength and softness, tech and tradition. The shirting and ecru additions are part of a bigger goal—to deliver total denim versatility.”
The collection spans five distinctive categories:
-
Maverick Blues: Rugged yet refined men’s denims with structured weaves and vintage treatments.
-
Urban Bloom: Feminine, smart silhouettes blending 100% cotton with shrink-to-fit ease.
-
Lush Drape: Lightweight, breathable blends like Tencel™ and Excel that emphasize graceful movement.
-
Tech Galore: The innovation core—performance meets sustainability through Robic™, Triple Core, Modal, Linen, and PCW fibers.
-
Elegant Reflections: Premium aesthetics with resin coatings, overdyes, and advanced finishes.
RSWM’s GLIDE not only enhances the company’s denim credentials but also defines a new standard for sustainable, stylish, and multifunctional textiles. The debut at The Lalit Ashok, Bengaluru, is already turning heads among global buyers and Indian fashion stakeholders.
