Rose Audio Visuals Unveils Connect NXT: A New Era in Branded Content
Rose Audio Visuals Pvt. Ltd. has introduced Connect NXT, a dedicated division focused on branded content, addressing the shift in audience preferences from traditional advertising to immersive storytelling.
The Essence of Connect NXT
Connect NXT is built on three core pillars:
- Story-Driven Content: Crafting narratives that prioritize emotional engagement over fleeting attention-grabbing tactics.
- End-to-End Execution: Utilizing Rose Audio Visuals’ extensive production and distribution network to design and deliver impactful content.
- Innovation-Led Approach: Leveraging emerging tools and formats to enhance storytelling and audience connection.
Leadership & Vision
- Megha Desai, Head of Connect NXT, brings over 25 years of expertise in content creation and brand partnerships. She has held key roles at Chernin Asia Media Digital, Bling Entertainment, and Fountainhead MKTG. Desai emphasizes the importance of reaching consumers where they already are—through compelling stories.
- Arvind Menon, serving as a creative advisor, is known for merging creativity with strategic objectives. Formerly the Executive Creative Director at BBH India, his portfolio includes brands like Mercedes-Benz, HDFC Ergo, and CaratLane.
Goldie Behl, Founder of Rose Audio Visuals, highlights the significance of storytelling in brand engagement:
“With Connect NXT, we’re seamlessly blending entertainment and brand narratives to create immersive experiences—because people don’t just buy products, they buy into stories.”
This initiative follows Rose Audio Visuals’ ventures into diverse content creation, including RosePod, an audio storytelling studio, and Rose Kanakavalli, its expansion into the Telugu market. With Connect NXT, the company further strengthens its commitment to high-quality, brand-driven storytelling.
