Lenzing’s Trailblazing Journey with TENCEL™ Fibres
Lenzing, a company with a legacy spanning 80 years, looks beyond fibre to create smart solutions from natural wood. They are inspired by global needs and focus on developing products that benefit consumers, business partners, and the environment. Lenzing’s dedication to supporting various industries such as fashion.
The TVC Media Team recently had the opportunity to interview Arpit Srivastava, who serves as the Regional Marketing & Branding Manager for South Asia, the Middle East, and Thailand at Lenzing Group. Arpit is a specialist in ingredient branding, with a strong emphasis on sustainable product and service offerings tailored for the Asian market in both B2C and B2B sectors.
- What are the unique benefits of TENCEL™ fibres for intimate wear and denim?
TENCEL™ branded fibres offer a plethora of advantages for both intimate wear and denim enthusiasts. Renowned for their exceptional softness and breathability, these fibres cater perfectly to the comfort-driven preferences of consumers in India. Furthermore, TENCEL™ lyocell fibres boast remarkable strength and durability, making them indispensable for denim production, where rigorous processes are employed to elevate the final product’s aesthetics.
- How would you describe the properties that make TENCEL™ fibres stand out regarding softness, breathability, and colour fastness?
When it comes to softness, breathability, and colour fastness, TENCEL™ fibres truly shine. Compared to other leading fibres on the market, they offer unparalleled softness and breathability, thanks to their uniquely smooth structure. Unlike many fibres, TENCEL™ fibres exhibit dye intake across their entire cross-section rather than just the surface, resulting in vibrant colours that retain their brilliance even after multiple washes.
- How does TENCEL™ Denim contribute to a sustainable lifestyle and personal expression through movement?
TENCEL™ Denim offers a multitude of benefits that align with sustainable living and personal expression through movement:
- Sustainable production: Through its award-winning closed-loop production process, TENCEL™ lyocell fibres significantly reduce environmental impact.
- Certified biodegradability: TENCEL™ Denim is certified as biodegradable, contributing to a circular economy.
- Softness and breathability: TENCEL™ Denim ensures wearer comfort with its soft and breathable characteristics.
- Superior drape and fall: Particularly in lightweight denim, TENCEL™ offers excellent drape and flow, enhancing the wearer’s movement and style.
The combination of these features positions TENCEL™ as an exceptional choice for denim enthusiasts seeking sustainability and freedom of expression.
- How do TENCEL™ Intimate cellulosic fibres manage moisture transportation and provide a hygienic environment for intimate wear?
The distinctive structure of TENCEL™ fibres incorporates wicking properties, effectively managing moisture transportation. This characteristic discourages microbial growth and fosters a naturally hygienic environment in intimate wear garments.
- Can you provide more information about the EU Ecolabel certification for TENCEL™ Lyocell and Modal Fibres?
Lenzing, our parent organization, became the pioneer in fibre production globally to receive the prestigious EU Ecolabel for textile products back in 2002. Spearheaded by the European Commission, the EU Ecolabel serves as a recognized environmental certification for identifying products with a reduced environmental.
The establishment of the EU Ecolabel criteria involves collaboration between independent experts, scientists, and NGOs alongside EU member states to ensure a sound scientific basis.
Lenzing is bound by rigorous standards for the EU Ecolabel, encompassing aspects such as greenhouse gas emissions, water emissions, chemical management, and various elements of life cycle assessment.
- How are TENCEL™ Lyocell and Modal fibres derived from natural raw materials? What is the impact on the overall softness and touch?
Being wood-based fibres, TENCEL™ fibres rely on responsible forestry. Our FSC® and PEFC certifications ensure that the wood for TENCEL™ fibres is derived from sustainable sources.
