Roka London has partnered with the renowned Natural History Museum for an exciting collaboration. Inspired by the museum’s architect, Alfred Waterhouse, Roka has created the Waterhouse Field Backpack, offering a modern twist on the traditional outdoor bag used by scientists.
The backpack is crafted from weather-resistant materials, including recycled waterproof canvas, ensuring durability and protection against the elements during outdoor adventures or daily exploration. It also incorporates recycled plastic materials, aligning with both brands’ commitment to sustainability.
Available in exclusive colors like Ash, Atomic Orange, Deep Blue, Flax, and Moss, the backpack reflects a strong focus on eco-awareness. As a B-Corp certified business, sustainability is a core value for Roka London, mirroring the Natural History Museum’s dedication to a more sustainable future.
Emma Russell, Senior Licensing Manager at the Natural History Museum, expressed admiration for Roka London’s ability to merge fashion, sustainability, and practicality in their collections. The collaboration aims to offer audiences stylish and eco-friendly bags for various uses.
