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Located in Dubai, United Arab Emirates, the Apparel Group is a multi-national fashion and lifestyle retail business. At present, the Apparel Group serves tens of thousands of eager customers through its 1900+ retail locations and 75+ brands across all platforms while employing over 16,500 multicultural workers. In addition to strengthening its position in the GCC, Apparel Group has expanded its market entry points in India, South Africa, Singapore, Indonesia, Thailand, and Malaysia. Additionally, there are well-defined policies in place to get into developing markets like those in the Philippines, Pakistan, Egypt, and Hungary.

Operating brands from the USA, Canada, Europe, Australia, and Asia, Apparel Group has developed an omnichannel experience. Leading names in apparel, accessories, and lifestyles are represented by the brands, which also include Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. The vision and leadership of Apparel Group’s dynamic Founder and Chairwoman, Mrs. SimaGanwaniVed, who has led the business from strength to strength from its establishment in the last two decades, are responsible for its incredible growth.

Among the 1,000+ Rituals Cosmetics stores worldwide, Rituals Cosmetics, a known brand from the Apparel Group, received the “Retail Premium Store” award from Golden Foam Awards 2022 for its flagship location at the Avenues Mall. Intense rivalry among other incredibly strong nominations from thousands of stores in all geographic regions from some of the most well-known global companies was witnessed at the annual award presentation, which was hosted in Zwanenburg, The Netherlands. Ms. Reena Bedi, General Manager, Apparel Group, received the award from Mr. Eduard Van Santen, Director of Retail, Rituals Cosmetics Corporate Head Office. Rituals Cosmetics keeps growing its customer base and making use of the widespread global reputation that its brand has attained.