Ritika Mirchandani, a talented fashion designer hailing from Mumbai, has taken a significant step in her career by opening her eponymous label’s very first flagship store. The store is nestled in Mumbai’s elegant Breach Candy neighborhood, and it represents a harmonious blend of artistic inspiration and modern architectural elements, resulting in a visually captivating environment that caters to both traditional and contemporary tastes.
The interior design of the flagship store was brought to life in collaboration with Ameeta Divecha, a renowned decorator. The store draws inspiration from the richness of Art Deco and Roman architectural motifs. It’s an enchanting space that narrates Mirchandani’s travel experiences and infuses elements of history into the modern design.
Ritika Mirchandani expressed, “Inspired by my travel diaries, infusing space with a touch of history and incorporating modern architectural arches evokes a unique and captivating atmosphere that appeals to traditional and contemporary tastes. Tying all together in a minimalistic way so the clothes remain its primary focus adds to the visual experience.”
The store’s color palette is primarily comprised of various shades of white, which offer a neutral canvas for the exquisite pieces on display. The arched doorways are a prominent architectural feature, drawing attention and providing a sense of elegance. To enhance the ambiance, greenery and ceramics have been thoughtfully integrated into the space.
This understated and elegant design approach allows Mirchandani’s meticulously tailored and embellished Indianwear ensembles to shine. It’s not just a store; it’s an experience that elevates the appreciation of fashion and design. Mirchandani’s foray into retail with this flagship store in Mumbai is a significant milestone in her journey as a fashion designer.
