Rise of Indian Luxury: International Brands Partner with Celebrities for Exclusive Campaigns

-By Ankita Dutta.

The luxury market in India is growing rapidly, and international brands are taking notice. Recently, there has been a surge in the number of international luxury brands appointing Indian celebrities as brand ambassadors.

There are a number of reasons why international luxury brands are looking to India for brand ambassadors.

The Indian market is growing rapidly. The number of affluent Indians is increasing, and they are spending more money on luxury goods. Indian celebrities have a large and loyal following. With the recent international success of India in the entertainment sphere in events such as the Oscar’s, Golden Globes, Met gala etc along with Indian actors starring in International projects with Priyanka Chopra working on Citadel with the Russo brothers and Alia Bhatt starrer Heart of Stone set to release in August of this year, right now the appeal of the Indian celebrities and celebrity culture globally is at its peak. They are seen as aspirational figures, and they can help luxury brands convey a sense of luxury and exclusivity.

Some of the most popular Indian celebrities who have been appointed as brand ambassadors for international luxury brands include Deepika Padukone (Louis Vuitton, Cartier), Ranveer Singh (Adidas), Shah Rukh Khan (TAG Heuer), Priyanka Chopra (Estee Lauder, Bulgari), Alia Bhatt (Gucci, Vogue Eyewear).

The appointment of Indian celebrities as brand ambassadors is a sign of the growing importance of the Indian market for luxury brands. In 2022, the Indian luxury market was worth $8.5 billion and is expected to reach $12.5 billion by 2025. According to a 2022 report by the World Luxury Association, India has the second largest number of luxury consumers in the world.

In addition to the factors mentioned above, there are a number of other reasons why international luxury brands are looking for Indian brand ambassadors. These include:

Increased brand awareness: Indian celebrities have a large following in India, and they can help luxury brands to increase brand awareness in the country.

Enhanced brand image: Indian celebrities are seen as aspirational figures, and they can help luxury brands to enhance their brand image.

Increased sales: Indian celebrities can help luxury brands to increase sales by promoting their products to their fans and followers.

As the Indian market for luxury goods continues to grow, we can expect to see even more Indian celebrities being appointed as brand ambassadors. This will help luxury brands to reach a wider audience and to build brand awareness in India.

The appointment of Indian celebrities as brand ambassadors is a win-win situation for both the brands and the celebrities. The brands get to tap into the growing Indian luxury market, and the celebrities get to endorse premium products and services.