Pantaloons, one of India’s most loved fashion and lifestyle brands from Aditya Birla Fashion and Retail Ltd. (ABFRL), unveiled its Festive Edit collection with Bollywood style icon Rhea Kapoor at its newly redesigned store in R City Mall, Ghatkopar, Mumbai. The revamped store reflects Pantaloons’ vibrant fashion-first identity, offering a modern retail experience. Alongside the launch, Rhea Kapoor hosted an exclusive Styling Masterclass that inspired shoppers with her signature approach to versatile festive dressing.
Rhea’s session highlighted her eclectic and bold styling sensibilities, where she demonstrated how to create statement-worthy looks using Pantaloons’ latest collection. She guided audiences on mixing and matching pieces to suit multiple occasions, from contemporary workwear and festive ethnic attire to everyday chic styles.
The Festive Edit features a diverse mix of traditional and modern designs crafted for India’s celebratory season. Rich jewel tones, luxurious textures, modern silhouettes, and playful layering define the collection, making it ideal for family gatherings, festive evenings, and casual outings. From apparel to accessories, Pantaloons makes festive fashion effortless and accessible.
Speaking about the launch, Sangeeta Tanwani, CEO, Pantaloons and OWND!, said:
“The relaunch of our R City Mall store offers a fresh, elevated shopping experience that truly reflects Pantaloons’ fashion-first philosophy. The contemporary design and vibrant ambience create the perfect canvas for our customers to explore and experiment with style. Partnering with Rhea Kapoor for an exclusive Styling Masterclass was a natural choice — her bold, eclectic sense of style perfectly complements the energy of our new store and inspires our shoppers to express themselves confidently.”
Sharing her experience, Rhea Kapoor added:
“I am truly inspired by Pantaloons’ fresh and fashion-forward collections while curating the festive looks. The versatile and trendy pieces make it effortless to create ensembles for every mood and occasion. The new store experience at R City Mall is equally inspiring — bright, modern, and welcoming, a perfect canvas for fashion discovery. I’ve always believed style is about self-expression, and Pantaloons’ new identity celebrates that beautifully. It was a joy to curate my favourite festive edits and encourage everyone to experiment, mix, match, and celebrate their individuality with confidence.”
The 30,000 sq. ft. store is designed as an immersive fashion hub, featuring sleek white interiors that provide a modern canvas for discovering Pantaloons’ wide array of collections. Housing over 20 brands, including Rangmanch, Honey, Peregrine, People, SF Jeans Co., 7 Alt, and Indus Route, alongside curated partner labels, the store offers everything from apparel and ethnic wear to accessories, cosmetics, and fragrances — making it a one-stop destination for style discovery.
With over 27 years of shaping India’s fashion journey, Pantaloons continues to redefine retail experiences, and the R City Mall relaunch marks a new chapter in bringing contemporary, customer-first fashion to Indian consumers.
