Reva by PNGS Appoints Sharvari as First Brand Ambassador
Reva, the certified natural diamond jewellery brand from PNGS Reva Diamond Jewellery Limited, has appointed actor Sharvari as its first-ever brand ambassador. The announcement marks a new phase of growth for the brand, following its stock market listing in March 2026.
Backed by the 194-year legacy of P. N. Gadgil & Sons, Reva aims to strengthen its national presence and connect with a new generation of diamond buyers through this partnership.
Sharvari to Lead Reva’s Brand Campaigns
Sharvari has built a growing presence in Hindi cinema, with roles across different genres, including horror-comedy, action and romance. Her films include Bunty Aur Babli 2, Munjya, Maharaj and Vedaa. She has also appeared in Main Vaapas Aaunga and Yash Raj Films’ Alpha.
The actor will feature in Reva’s campaigns across print, digital, outdoor and in-store platforms. The campaigns will begin during the festive and wedding season.
According to the brand, Sharvari reflects the confidence, individuality and contemporary outlook of the modern Indian woman. Her Maharashtrian roots also connect with Reva’s heritage and its focus on blending tradition with modern design.
Natural Diamonds at the Heart of Reva
Reva focuses on certified natural diamond jewellery designed for different occasions, from everyday wear to bridal and heirloom pieces. The brand highlights the individuality and enduring value of natural diamonds, which form deep within the Earth over billions of years.
Every Reva piece comes with certification, supporting the brand’s commitment to transparency and customer trust. Through its collections, Reva aims to make natural diamonds relevant to more moments in a woman’s life.
Reva Accelerates Retail and Digital Expansion
The partnership comes as Reva expands its retail network and online presence. The brand currently operates 38 stores, including five exclusive brand outlets and 34 shop-in-shop counters within the P. N. Gadgil & Sons network.
Reva has a strong presence in Maharashtra, with a growing footprint in Gujarat and Karnataka. Recent openings include exclusive stores at Amanora Mall in Pune in July 2026 and Nashik in September 2026.
Following its March 2026 IPO, the company plans to open around 15 new company-owned exclusive stores within 24 months of listing. The expansion will focus mainly on Tier 1 cities, alongside selected Tier 2 cities and metropolitan markets across Maharashtra and key North Indian markets.
In September 2026, Reva also launched its e-commerce platform, revadiamonds.com. As a result, customers across India can access its collections online. Sharvari will play a key role in introducing the brand to these new markets and younger consumers.
Leadership Shares the Vision Behind the Partnership
Amit Modak, CEO, PNGS Reva Diamond Jewellery Limited, said, “Reva is entering a defining phase. Since our listing, we have been expanding with clarity, opening exclusive stores, launching our online platform and preparing to take the brand into new cities, including key markets in North India. As we grow beyond our home ground, we need a face that resonates nationally while staying true to who we are. Sharvari does exactly that. Her appeal cuts across regions and age groups, and she will help us introduce Reva and the value of a certified natural diamond to many more customers across India.”
Aditya Modak, Director, Reva by PNGS, said, “Our very first brand ambassador had to be someone who truly reflects the Reva woman, and Sharvari was a natural choice in every sense. She is rooted, she is real, and she has earned her place through her own effort, much like a natural diamond is shaped over time. Today’s woman buys diamonds not only for weddings but for herself, for her milestones and for her every day. Sharvari embodies that confidence, and together we want to make natural diamonds a part of more women’s stories.”
Sharvari, Brand Ambassador, Reva, said, “Being the first face of Reva makes this association especially exciting for me. As a Maharashtrian, P. N. Gadgil & Sons is a name I’ve known and associated with trust and tradition for as long as I can remember. What drew me to Reva is how it brings natural diamonds into the everyday, with designs that feel modern while still holding on to the timelessness of the stone. I’m happy to be part of a brand that makes diamonds feel relevant to different moments in a woman’s life, from ordinary days to the most special occasions.”
With Sharvari as its first brand ambassador, Reva aims to strengthen brand awareness, expand into new markets and reach a wider audience of natural diamond jewellery buyers.
