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Renowned Designer Anju Modi Joins Forces with Saritoria to Showcase Timeless Archival Fashion Pieces

Published: November 8, 2023
Author: Fashion Value Chain

Embrace the spirit of the festive season with Saritoria’s exciting partnership with acclaimed fashion designer Anju Modi, offering an exclusive presentation of her iconic archival pieces including the celebrated ensembles adorned by Deepika Padukone in the cinematic masterpiece “Bajirao Mastani”. This partnership is set to offer fashion enthusiasts a unique chance to acquire exquisite creations that have left an indelible mark on the world of haute couture.

Anju Modi, celebrated for her impeccable craftsmanship, artistic designs, and her dedication to reviving traditional Indian textiles while innovating new ones, has consistently pushed the boundaries of contemporary fashion. Her creations have graced international runways and have been adorned by celebrities and connoisseurs around the globe. By joining forces with Saritoria, Anju Modi ensures that her legacy endures in the hearts and wardrobes of fashion aficionados.,

Saritoria, the pioneering global platform for buying and selling pre-loved South Asian luxury fashion, is set to redefine the concept of ‘new clothes’ by empowering consumers to make conscious fashion choices. Founded by Shehlina Soomro, Saritoria’s mission is to initiate a pre-love revolution in South Asian luxury couture and enable South Asian individuals worldwide to participate in the global circular economy. With a commitment to quality and a discerning eye for fashion, Saritoria shares Anju Modi’s vision for showcasing her archival pieces, allowing a broader audience to experience her artistry and timeless elegance.

The presentation will feature a meticulously curated selection of Anju Modi’s most iconic creations, providing a journey through the evolution of her design aesthetic over the years. From opulent bridal ensembles that have graced wedding ceremonies to finely crafted evening wear that has graced red carpets, this collection promises to be a treasure trove for fashion connoisseurs.

Speaking about this exciting collaboration, Anju Modi stated, “This festive season, I

am delighted to partner with Saritoria to bring a touch of timeless elegance to the

wardrobes of fashion enthusiasts. Together, we aim to offer an opportunity to discover and cherish the artistry and tradition of Indian couture”

Saritoria’s founder, Shehlina Soomro, expressed equal enthusiasm, saying, “It’s an honour to have Anju Modi endorsing Saritoria’s mission to create a circular economy for Indian fashion. Anju has been a pioneer in designer fashion in India. She has created some of Bollywoods most iconic pieces, which we are excited to be bringing to you at Saritoria including a piece worn by Deepika in Bajirao Mastani. It’s only with the support of first-hand designers that we will succeed in protecting both our heritage craftsmanship and our planet.”

The collection will be accessible on the Saritoria website and application providing a perfect opportunity for fashion connoisseurs to find the ideal outfit for the upcoming festive celebrations. It’s a chance to own a piece of fashion history while adding a touch of timeless elegance to their festive wardrobe.

Link to Anju Modi’s collection : https://www.saritoria.com/

Link to App: Apple:  https://apps.apple.com/in/app/saritoria/id1579325125 |

Android: https://play.google.com/store/apps/details?id=com.saritoria

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