Renee Cosmetics has appointed actress Mrunal Thakur as a brand ambassador to promote its cosmetics line.
The actor will begin her collaboration with the brand by promoting its midnight kohl kajal pencil in a television commercial (TVC).
Aashka Goradia Goble, co-founder, commented on the campaign, saying, “Renee Cosmetics, a new generation beauty business, unveils its debut TVC featuring Indian actress Mrunal Thakur as the brand’s new face for the color cosmetics collection. Renee’s first national television commercial features the Renee midnight Kohl pencil, which promises to elevate ordinary looks with a single stroke.
Mrunal Thakur added, “I’m thrilled to be the face of Renee’s cosmetics line. René is a brand that fully knows and appreciates Indian beauty, and it is known for its inventiveness. Kajal is a crucial part of my everyday makeup routine, and Renee’s Midnight Kohl Kajal seems like the ideal way to begin my journey with them.”
Renee Cosmetics’ beauty and scent categories currently include over 200 products. The brand offers through its website, major e-commerce platforms such as Amazon, Flipkart, Nykaa, and Myntra, and more than 1200 shop-in-shop locations across the country.