Reliance Retail’s Azorte, the multi-brand fashion and lifestyle chain, has inaugurated its inaugural brick-and-mortar store in Ahmedabad, Gujarat, situated at the Venus Stratum in Nehrunagar, spanning an expansive 21,000 square feet. Announcing the arrival on Facebook, Azorte invites fashion enthusiasts to explore their extensive collection at Stratum in Venus Grounds.
Designed with technology at its core, the tech-enabled store aims to provide a seamless online-to-offline experience, incorporating interactive screens, mobile scan-and-pay devices, and self-checkout kiosks, among other features. Catering to men, women, and children, the store offers a diverse range of clothing encompassing western, ethnic, and fusion styles from various brands.
Post the Ahmedabad launch, Azorte has strategic plans to extend its footprint across Gujarat, as indicated by Hari Krishnan, the business’s head of visual merchandising, on LinkedIn.
Azorte recently introduced an exclusive women’s ethnic wear collection in collaboration with designer Payal Singhal. The collection, featuring floral print kurta sets in an array of soft pastel hues, underscores Azorte’s commitment to offering diverse and stylish fashion choices. Reliance Retail initiated Azorte in September last year, marking its debut with a brick-and-mortar store in Bengaluru. Following the successful launch in Ahmedabad, Azorte has expanded its presence to 10 stores across various cities, including Mumbai, Hyderabad, Pune, Gurugram, and Bengaluru, as reported by India Retailing.
