Reliance Industries Limited (RIL) has launched R|Elan™ GreenGold, a fabric redefining recycled polyester with verified sustainability, responsible sourcing, and scientific validation. For years, the textile industry has faced doubts over “recycled polyester” claims, often linked to greenwashing and declining consumer trust. R|Elan™ GreenGold, made entirely from post-consumer PET bottles, ensures authenticity through transparent systems and chemistry-backed verification, setting a global benchmark in sustainable textiles.
Key Differentiators of R|Elan™ GreenGold:
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Closed-Loop, Responsible Sourcing – Every PET bottle collected, processed, and spun into fibre is traceable within Reliance’s brand-controlled ecosystem, backed by reverse vending machines, verified channels, and strict vendor compliance.
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Scientific Verification via IPA Testing – Using Isophthalic Acid (IPA) testing, GreenGold consistently validates its ~1.8% IPA content, proving its true PET-bottle origin and offering brands evidence-based authenticity.
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More Than a Fabric, a Movement – GreenGold empowers spinners, brands, and entrepreneurs to embrace circularity, while also supporting designers through sustainable fabrics. Initiatives such as the Circular Design Challenge (CDC) and The Earth Tee campaign highlight RIL’s commitment to mainstream sustainability and environmental awareness.
A Credible Alternative to Greenwashing:
With complete traceability, science-driven proof, and 100% recycled PET origin, R|Elan™ GreenGold stands as a credible, tested solution for sustainable fashion. Reliance unites science, style, and sustainability, reinforcing circularity and brand integrity in the global textile industry.
