Relaxo Footwears Limited has partnered with Unicommerce to enhance its e-commerce capabilities, aiming to deliver a faster, more seamless and reliable shopping experience across online platforms as demand continues to grow.
As part of the collaboration, Relaxo has implemented Unicommerce’s Uniware platform to integrate order management, inventory, warehousing and returns into a unified system. This integration enables faster order processing, improved inventory accuracy across channels and timely deliveries for customers shopping via marketplaces and the brand’s own website.
Uniware’s multi-channel order and warehouse management features are expected to streamline the movement of products from warehouses to end customers. Additionally, its returns management solution will simplify and accelerate exchanges and returns, improving the overall post-purchase experience.
As India’s largest footwear manufacturer, Relaxo continues to expand its footprint in the country’s fast-growing e-commerce landscape. The partnership reflects the company’s focus on leveraging technology to optimise fulfilment processes, synchronise inventory across platforms and deliver consistent customer experiences at scale.
“As customer expectations evolve, delivering a seamless shopping and returns experience across channels becomes critical. Our partnership with Unicommerce strengthens our digital backbone and supports our ambition to efficiently manage the rapid growth in online demand while staying true to our promise of comfort, quality, and reliability”, said Manoj Taneja, Vice President, Digital, Relaxo Footwears Limited.
“Today’s consumers expect faster deliveries and easy returns, regardless of where they shop. We are excited to partner with Relaxo to power these experiences through Uniware. Our platform will help Relaxo create a more connected supply chain that directly translates into better service for customers,” said Kapil Makhija, MD & CEO of Unicommerce.
