Refy, a rapidly growing beauty brand, is breaking the norm by expanding into lifestyle pieces with the launch of its Refy Curated label. This exclusive limited edition collection features high-quality luxury items and marks the brand’s entry into the lifestyle market, alongside the debut of its first mascara, Lash Sculpt.
To showcase the range, Refy is opening a pop-up concept store called ‘The Exhibition’ in Covent Garden from February 16 to 28. Refy Curated includes a variety of items, including shirts, sweats, vests, and dresses crafted from luxe fabrics and bespoke recycled materials. The collection also features unique accessories made from chrome and metals, exploring their artistic potential beyond their reflective properties.
Led by Danielle Culligan, former Head of Design for Christopher Kane, Refy has created pieces that blur the lines between wearable art and innovation. The pop-up space will feature the brand’s latest campaign, ‘You Are The Art’, which celebrates the human form and the inspiration behind Lash Sculpt’s applicator.
Described as an immersive experience, the pop-up aims to empower customers to embrace their confidence through fashion and lifestyle pieces designed to adorn the body and elevate everyday living. Refy founder Jess Hunt emphasizes that Curated embodies the brand’s complete lifestyle aesthetic, offering customers the opportunity to fully immerse themselves in the Refy experience.
