Reebok, a renowned global brand specializing in sports footwear and apparel, has recently launched a new store in Lucknow, India. The inauguration event was graced by the presence of Bollywood actress Malaika Arora.
The opening of this new store is a part of Reebok’s ongoing expansion in India under the management of Aditya Birla Fashion and Retail Limited (ABFRL). The exclusive outlet aims to meet the increasing demand for high-quality sportswear in Lucknow.
Situated in Lucknow, the store features a modern and inviting design, showcasing Reebok’s signature collections in their core categories of running, training, walking, and lifestyle. According to a press release by the company, the store offers customers an immersive shopping experience, providing an extensive selection of high-performance athletic footwear, stylish activewear, and essential accessories to enhance their fitness journeys.
Manoj Juneja, the COO of Reebok India, conveyed his enthusiasm regarding the highly anticipated inauguration of the latest retail outlet in Lucknow. He highlighted that the city is renowned for its vibrant fitness culture and the inclination for superior athletic merchandise. The strategic expansion further emphasizes Reebok’s commitment to delivering exceptional sports and fitness experiences, along with top-notch athletic footwear, apparel, and accessories to the flourishing youth in India. Juneja also highlighted the presence of Malaika Arora, a fitness icon, at the grand opening, expecting that her passion for health and wellness will resonate with customers and inspire them to achieve new heights.
Malaika Arora addressed the enthusiastic crowd during the event, expressing her honour to be a part of the grand opening of Reebok’s new store in Lucknow. She praised Reebok for being at the forefront of promoting a healthy and active lifestyle. Arora shared her belief that fitness encompasses not only physical strength but also mental well-being. Through her association with the brand, she hopes to inspire and empower individuals to prioritize their health and fitness. Arora was filled with anticipation as she looked forward to sharing her personal fitness journey, offering valuable exercise advice, and connecting with the enthusiastic fitness community in Lucknow and other regions.
The inauguration of Reebok’s new store in Lucknow marks another milestone in the brand’s expansion plans, bringing high-quality sportswear and a focus on fitness to a city known for its active populace. With the support of Malaika Arora, Reebok aims to inspire individuals to lead healthier lifestyles and contribute to the thriving fitness culture in Lucknow and across the country.
