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REDTAG Unveils Functional Fashion in Fall/Winter 2023 Collection – ‘Winter Moments’

Published: November 2, 2023
Author: Fashion Value Chain

REDTAG, the renowned fashion and homeware brand in the Middle East, has introduced its Fall/Winter 2023 collection, which embodies the concept of “functional fashion” by combining practicality with style to embrace the chilly season.

The collection, themed “Winter Moments,” features wintry colors like brownstone and Bordeaux velvet, alongside vintage elements reminiscent of a bygone era, creating a warm and memorable season. It offers both contemporary and classic options, including light-winter characterwear featuring Disney, Marvel, and DC personalities for children, as well as heavy-winter staples like cardigans and fur coats for adults. The collection predominantly emphasizes solid colors, resulting in a sophisticated and versatile range.

Shehbaz Shaikh, Chief Retail Officer at REDTAG, expressed that the collection pays homage to vintage winter fashion while staying in tune with modern trends. REDTAG aims to strike a balance between global fashion trends and local preferences, catering to the region’s fashion-forward generation.

The men’s collection includes solid lightweight jackets in creams with the warmth of quilting and the convenience of zips, as well as fleeced coats with contrasting collars and biker jackets in a wide range of winter colors. In the women’s Fall/Winter collection, REDTAG’s “modern minimalist” design approach shines through. It features faux fur overcoats in beige, vintage peacoats in exquisite colors, checked plaid shackets with brown accents, and fuzzy coats in dark blue. The collection offers options for those looking for a gradual transition into winter, with full-sleeved smocked dresses adorned with subtle floral prints and knitted woollen stoles for added warmth.

REDTAG’s ongoing ‘New Lower Prices’ initiative, aimed at increasing affordability, applies to the new collection, making it accessible to customers in REDTAG outlets and through their online store. The “winter moments” become readily available for shoppers looking for stylish and practical winter wear.

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