Lakmē, India’s iconic beauty brand, proudly unveils its latest innovation: the Lakmē 9to5 Hya-Matte Collection, designed for the modern 9to5 woman. This groundbreaking range combines the long-lasting power of matte makeup with advanced skincare benefits, setting a new standard for hybrid beauty solutions.
The 9to5 Woman Reimagined
Today’s 9to5 woman demands more than just long wear; she seeks makeup that preps, nourishes, and enhances her natural beauty. The Lakmē Hya-Matte range meets these evolving needs by offering products that provide seamless coverage while feeling weightless, delivering a hydrated matte finish that lasts all day.
The Star Product: Lakmē 9to5 Hya-Matte Foundation + Hyaluronic Acid
At the heart of this collection is the revolutionary Lakmē 9to5 Hya-Matte Foundation + Hyaluronic Acid, infused with 5% Hyaluronic Acid Complex and SPF 40. This liquid matte foundation goes beyond traditional wear, delivering:
- 5x More Hydration: Powered by Hyaluronic Acid for a boost of moisture
- Hydrated Matte Finish: Stays fresh for up to 12 hours
- Lightweight Texture: Feels like a second skin
- Sweat-Proof & 3x Oil Control: Designed to keep you looking flawless all day
- SPF 40 Protection: Shields your skin from harmful UV rays
- 20 Versatile Shades: Ensuring a perfect match for every skin tone
Beyond Foundation: The Complete Hya-Matte Collection
Complementing the foundation, the Lakmē 9to5 Hya-Matte Collection includes:
- Hya-Matte Concealer: Enriched with Hyaluronic Acid and Moringa Oil, offering hydrating coverage that brightens and conceals effortlessly.
- Hya-Matte Pressed Powder: Infused with Hyaluronic Acid, delivering a hydrated matte look while maintaining skin moisture.
- Hya-Matte Lipstick: A hydrated matte formula with Hyaluronic Acid, offering intense moisture and up to 16 hours of wear.
- Hya-Matte Liquid Lipstick: A soft matte formula infused with Hyaluronic Acid and Vitamin E, ensuring a plush, long-lasting finish.
The New Standard in Beauty
With the Lakmē 9to5 Hya-Matte Collection, matte makeup is no longer just about longevity. It now delivers skincare benefits, a naturally hydrated look, and a seamless finish that empowers today’s modern woman. Say goodbye to dry, cakey mattes and embrace the future of makeup with Hya-Matte.
Discover Your Perfect Matte
Experience the revolution in hybrid beauty with the Lakmē 9to5 Hya-Matte Collection, available now at www.lakmeindia.com and across marketplaces, including Nykaa & Amazon.
About The House of Lakmē
The House of Lakmē, India’s No.1 color cosmetics and premium skincare brand, is part of Hindustan Unilever Ltd. Since its inception in 1952, Lakmē has pioneered makeup and color cosmetics in India with 1000+ SKUs, setting beauty and fashion trends. Combining cutting-edge international technology with an in-depth understanding of Indian beauty needs, Lakmē empowers fashionistas to embrace beauty unapologetically.
For more details, visit www.lakmeindia.com.
