Re/do Beauty, a high-performance clean beauty brand that seamlessly blends makeup and skincare, has launched its latest innovation, Beyond Bold Mascara. Designed for all lash types, the new mascara delivers bold volume, shine, and definition with long-lasting impact.
Crafted in Italy for Indian consumers, Beyond Bold Mascara combines carefully selected natural and synthetic waxes to create an instant film-forming effect. As a result, lashes appear fuller, more defined, and visibly voluminous from the first swipe. In addition, high-shine polymers coat each lash with a luminous, gel-like finish that reflects light beautifully.
Moreover, the mascara’s rich, creamy texture glides on smoothly. It ensures even application while offering a comfortable, lightweight feel throughout the day.
Precision Brush Meets High-Performance Formula
Beyond Bold Mascara features a unique triangle-shaped brush designed with a mix of short and long bristles. This smart design coats every lash evenly from root to tip. At the same time, the brush picks up the right amount of product, reducing excess and preventing clumps.
Powered by a high-performance vegan formula, the mascara delivers bold results without compromise. Premium film-forming agents lock the look in place, keeping lashes lifted, defined, and dramatic for up to 12 hours.
Designed for Bold, Everyday Wear
Commenting on the launch, Nikita Jain, Co-founder, Re/do Beauty, said,
“With Beyond Bold Mascara, we wanted to create a lash essential that delivers impact without compromise. From Italian innovation to globally sourced, vegan ingredients, every detail has been thoughtfully designed to suit all lash types while offering bold volume, shine, and long-lasting wear.”
Perfectly timed for New Year social moments and evolving beauty trends, Beyond Bold Mascara transitions effortlessly from day to night. Whether for brunches, office wear, or evening outings, the mascara encourages beauty lovers to embrace confident, expressive lashes that match today’s modern lifestyle.
Price: INR 1,499
Available at: https://redo-beauty.com/collections/growth-serums/products/beyond-bold-mascara#des
