As Raymond completes 100 years of trust and craftsmanship, the brand embraces the future with a musical tribute film powered entirely by generative AI.
The 3.5-minute film features AI-generated human models and cinematic visuals that merge technology and emotion. It redefines storytelling for legacy brands, blending the soul of Raymond’s past with the creative possibilities of the future.
The Journey Behind the Film
The journey began on August 16, 2025, when creative agency Marketing Mojito took on Raymond’s centenary vision. The team created everything—script, storyboard, characters, frames, and environments—from scratch using advanced AI tools.
They worked tirelessly for 15 days, overcoming server crashes, rendering delays, and creative challenges. The result was a cinematic piece that captures Raymond’s century-long commitment to innovation and its enduring spirit of excellence.
This project doesn’t just honour a legacy. It marks a transformative step into a world where creativity and technology work together to tell richer, more human stories.
Voices Behind the Vision
Rohit Khanna, Head of Corporate Communications, Raymond Group, said:
“At Raymond, we wanted to create more than a tribute—a living bridge between a century of legacy and the limitless future. By harnessing AI, we united heritage and innovation into one evocative story that reflects who we are and where we’re headed. Delivering this project in just weeks shows what’s possible when human creativity and intelligent technology work as one.”
Rahul Arora, CEO, Marketing Mojito, added:
“AI doesn’t replace creativity; it amplifies it. Our aim was to fuse technology with emotion, and the Raymond tribute became the perfect canvas. Each frame balanced tradition with modernity. AI was our brush, but emotion was the colour.”
The Future of Storytelling
As AI reshapes modern marketing, projects like this mark the shift from static communication to immersive experiences. Raymond’s decision to use AI for its centenary reflects its emotional connection with generations of consumers, employees, and partners.
The tribute is not only an artistic milestone but also a symbol of Raymond’s forward-looking vision—where legacy and innovation coexist beautifully.
Watch the exclusive centenary film here:
https://www.youtube.com/watch?v=39adRwtkT2g
