BRAND COLLECTION | Fashion Updates | Retail

Raymond brings the best of Italian fashion to India

Published: November 3, 2023
Author: Fashion Value Chain

Introduces an international range of luxury suiting fabrics for the Indian market

  • Raymond introduces an iconic range of All wool suiting fabrics crafted and designed in the mills of Italy from exotic fibre blends to meet the growing demand for international luxury fashion in India
  • Designers Rajesh Pratap Singh and Suket Dhir curated an exclusive line of ensembles for the fashion show
  • The premium Italian collection will be available at The Raymond Shop and leading multi-brand outlets across India

Raymond, India’s leading manufacturer and retailer of premium fabrics and apparel, launched Regio Italia, a premium luxury collection of fine suiting fabrics, bringing Italian finesse right from the Italian mills to the Indian luxury market. Making a grand debut Regio Italia, was launched at the sprawling lawns of the Italian Embassy, in New Delhi, at a glittering fashion show by renowned designers Suket Dhir and Rajesh Pratap Singh, who crafted a line of ensembles from the exotic All wool fabric. Gracing the lavish soiree on were eminent names from Italian and Indian fashion industry.

The dazzling fashion show which displayed the latest trends in high end luxury fashion crafted from Regio Italia was visual spectacle. With the rising affluence in India and the growth of luxury goods, there is a strong preference for consumers seeking the finest quality luxury offerings sourced from various countries. Speaking at the launch, Sunil Kataria, CEO, Lifestyle Business Raymond Limited, said – “We are witnessing a growing trend wherein the discerning modern Indian consumer is seeking the latest in global luxurious fashion. The recovery of international travel and the bounce back post COVID has led to a boom in the demand for luxury offerings in India. The onset of festivities and marriage season is a perfect time for the launch of this Luxury Collection that will be a great addition to our product portfolio.”

Simple yet spectacular, this luxury Italian range is manufactured in the finest Italian mills – woven and designed in Italy. Regio Italia is a portfolio spanning across 4 broad categories covering classic fashion, High-End Jacketing, ceremonial, and luxury/noble fibres. The premium line also features quality fabrics in – All wool, wool blended with noble fibres like – Wool Silk, Wool Cashmere, Wool Camel Hair, Wool Mohair, offering a variety of options to match the specific needs of the discerning consumer.

Unique to this offering is a range of bi-stretch fabric in All wool available across price points and grades. The Regio Italia suiting fabric can be viewed in a swatch book model encouraging customers to explore the entire range and select their preferred options from this exclusive collection. Since it is an exclusive range, it will be available only in select outlets across India. New additions will be introduced to this collection every year to stay in tune with the latest global fashion trends. This luxurious collection will only be accessible in select cities at The Raymond Shop and leading Multi Brand Outlets, with prices starting at Rs. 10,000/- per meter and above.

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