Bringing Fresh Styles to the Iconic Portfolio
Ray-Ban announces nine next-generation silhouettes in the new Ray-Ban Pulse collection. The unabashed self-expression and a willingness to live in full color ushers the brand towards a fresh future. The campaign was shot by photographer/filmmaker Tyrell Hampton. While the collection toys with the notion of fluidity; oscillating between eras, attitudes and subcultures, Tyrell captures movement and energy. Vivacious, original and wholly unisex, each new model plays the old against the new, the bold against the classic, innovation against nostalgia. Crafted with responsible intention, Ray-Ban Pulse embraces bio-based materials*.
These new models encapsulate neo-90s style with delicate rimless designs, playful shapes, and colorful lenses. Anh and Xime master modern minimalism with tinted lenses and thin metal temples. Izaz and Xan rock chunky vibes and sport-inspired curves. Zena, Kat and Teru remix a space-race aesthetic. And Yevi and Emy sit between sophisticated and experimental, with wire frames and geometric silhouettes.
Just when you think you’ve put your finger on it, Ray-Ban Pulse challenges any notion of predictability infusing the iconic Ray-Ban DNA with twists and turns you’ve never seen.
XAN SUN 0RB4431
The Xan are vivid visor shades that shield the eyes with sculpted frames defined by subtle curves to the high points and thick, tapered temples. Enhancing the athletic aesthetic, energetic colour combinations of green apple, lilac, cobalt blue or black come complete with tone-on-tone bio-based nylon* lenses.
ZENA SUN 0RB4430 & OPTICAL RX7330
Zena is a blunt, geometric frame, accentuated by thick, tapered temples and delicate dot rivets. Crafted with bio-based nylon*, sun styles arrive in coral, lilac, black or white, with a choice of grey or tone-on-tone bio- based nylon* lenses. Also offered as an oversized optical style, Zena is available in black, dark Havana, lilac or fresh green with prescription lenses.
EMY SUN 0RB3741 & OPTICAL RX6541
The Emy is sports a rectangular wire frame cutting a sharp silhouette in gold, silver or gunmetal. The strong, straight brow sets out a low-slung profile – a perfect contrast to the vivid violet, pink or blue shades made with bio-nylon*, with dark grey or polar lens options available. Also offered as an optical style in black, silver, gold or rose gold.
