ICONIC BRAND AND ROCK LEGEND COLLABORATE TO UNVEIL NEW RAY-BAN REVERSE
Ray-Ban teams up with renowned musician and style icon Lenny Kravitz for its latest Ray-Ban Reverse collection. Launched in 2023, Ray-Ban created Reverse, a cutting-edge inverted lens design shifting from a traditional convex lens to a concave lens.
Regarded as one of the preeminent rock musicians of our time, Lenny Kravitz has transcended genre, style, race, and class over the course of a three decade-plus musical career. Reveling in the soul, rock, and funk influences of the sixties and seventies, the writer, producer, and multi-instrumentalist has won four GRAMMY® Awards.
“As a lifelong fan of Ray-Ban, their timeless style has always resonated with me. The Ray-Ban Reverse collaboration is a dream come true, allowing me to merge my love for music and fashion with such an iconic brand.
Bringing both values of Ray-Ban and Lenny to the forefront, the Reverse collection was crafted with consideration for our planet by utilizing a palette of alternative materials such as: bio-nylon lenses[1] with a 41% bio-based carbon content, bio-acetate frames with a 67% bio-based carbon content and 100% recycled polyester cleansing cloth and packaging.
