RAWLS Salon, the Indian luxury salon brand, is set to expand internationally with the launch of its flagship outlet in Dubai, followed by additional global destinations.
Headquartered in Gurugram, RAWLS operates successful branches in Faridabad, Gurugram, and Punjab. The brand has established itself as a leader in luxury grooming, blending world-class infrastructure, premium international amenities, advanced technology, and a finely tuned operational framework—all at accessible costs.
With strong presence across metros and tier-2 cities, RAWLS is redefining salon hospitality. Upholding its philosophy of “equity for all,” the brand ensures every client enjoys A1-standard services regardless of budget. Standard Operating Procedures (SOPs) and integrated technology systems provide a seamless, indulgent, and therapeutic experience.
“At RAWLS, we’re redefining salon culture in India, taking services from ordinary to extraordinary, without inflating the cost. We believe a salon should be more than grooming; it should be a sanctuary of luxury, care, and rejuvenation for every guest,” said Pawan Aggarwal, Founder & MD of RAWLS.
The salon also champions innovation through its Experience to Consumer (E2C) model, which combines luxury with transparency. Its proprietary in-house line, RAWLS Essentials, guarantees complete oversight of all products applied to clients’ skin and hair—from formulation to application.
“RAWLS Essentials gives us complete control over what touches our clients’ skin and hair from formulation to application. This ensures every product meets the highest standards of quality, safety and transparency,” said Nidhi Aggarwal, Co-Founder & COO.
In India, RAWLS is preparing to open a flagship destination on Gurugram’s Golf Course Road, setting new benchmarks in luxury salon experiences. Expansions are also underway in Chandigarh, Ludhiana, and Amritsar. Globally, the brand is moving ahead with its Dubai debut, with more overseas launches on the horizon.
