Ranveer Singh Named Ray-Ban Brand Ambassador in India
Actor joins Ray-Ban and Ray-Ban Meta to represent individuality, style and technology
Ranveer Singh has joined Ray-Ban and Ray-Ban Meta as the brands’ first-ever Brand Ambassador for India.
Known for his versatile performances and distinctive personal style, Ranveer has built a strong presence across Indian popular culture. His approach to fashion and self-expression also reflects Ray-Ban’s focus on individuality.
The partnership marks a new chapter for Ray-Ban in India. It brings together the brand’s heritage in eyewear and self-expression with Meta’s AI technology.
Ranveer Singh Joins Ray-Ban and Ray-Ban Meta
Ranveer has maintained a long-standing relationship with Meta through multiple collaborations. His new role now extends that association to Ray-Ban and Ray-Ban Meta.
As Brand Ambassador, Ranveer will represent both brands in India. He will bring his creative perspective and personal style to their evolving brand story.
The partnership combines Ray-Ban’s connection with culture and self-expression with Meta’s technology. It also highlights how iconic eyewear can integrate AI into everyday experiences.
Ray-Ban Meta glasses allow users to listen to music and podcasts, make hands-free calls and access Meta AI. Regular software updates will also add new AI features and expand the range of available apps and experiences.
Ranveer Singh on Individuality and Style
Speaking on the association Ranveer Singh says, “Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember. Style, for me, has never been about following a fixed formula – it is about instinct, mood and having the freedom to express every version of yourself. A combination of these iconic styles and cutting-edge technology with Ray-Ban Meta, makes this partnership feel so natural. Ray-Ban’s incredible legacy of people who have done things their own way along with Meta’s vision of building AI glasses for everyone – I’m excited to be a part of that story in India.”
New Campaign Celebrates Self-Expression
Ray-Ban and Ranveer Singh will introduce a new campaign to mark the partnership.
The campaign captures Ranveer’s expressive personality and distinctive approach to style. It moves between cinematic visuals and contemporary silhouettes to reflect different sides of his personality.
The campaign features both classic Ray-Ban frames and the latest Ray-Ban Meta styles. It brings together eyewear heritage, fashion and technology through Ranveer’s individual perspective.
The partnership centres on the idea of “Frame Your True Self”, encouraging consumers to embrace individuality and experiment with their personal style.
Ray-Ban Styles Featured in the Campaign
The campaign showcases several Ray-Ban eyewear styles, including the Bill Max, Bill Max Optical, Mega Wayfarer II Optics and CTX.
Ray-Ban Bill Max 0RB3793001/9356: These square sunglasses feature lightweight gold metal frames and adjustable nosepads. The polarised lenses provide UVA/UVB protection.
Ray-Ban Bill Max Optical 0RX3793V 250254: The optical version features a sharp square silhouette, lightweight silver metal construction, adjustable nosepads and a standard bridge.
Ray-Ban Mega Wayfarer II Optics 0RX0832V 21445: This oversized square design combines nylon and propionate with horizontal rivets and a structured silhouette. The brown frame adds a warmer finish.
Ray-Ban CTX 0RB8551: The black oval sunglasses feature full-rim lightweight metal frames and adjustable nosepads for a comfortable fit.
Ray-Ban Meta Brings AI to Iconic Styles
The partnership also highlights the latest Ray-Ban Meta collection.
Wayfarer Shiny Black 0RW4012 601/7150: The classic Wayfarer features G15 sun lenses and integrates Meta AI. Users can capture photos and videos, listen to audio, make calls, translate conversations and send messages without reaching for their phones.
Aviator Shiny Hawana 0RW4016 6905/73: The Aviator combines its established silhouette with Meta AI. The latest generation features a slimmer design, a 12 MP camera, 3K Ultra HD video recording and up to nine hours of battery life.
Blayzer Transparent Dark Olive 0RW7001 2077: The Blayzer Optics Gen 2 features a slimmer and lightweight frame with flexible nosepads and adjustable temple tips. Users can access Meta AI, capture content, control music, take calls and translate conversations hands-free.
Ray-Ban Meta therefore combines recognisable eyewear styles with technology designed for everyday use. The collection allows consumers to integrate AI-powered features into daily routines while maintaining their individual style.
Ray-Ban and Ranveer Singh Frame a New Chapter
Through the new partnership, Ray-Ban and Ranveer Singh will focus on individuality, confidence and self-expression.
The collaboration brings together Ray-Ban’s eyewear heritage, Ray-Ban Meta’s technology and Ranveer’s distinctive creative identity. Together, they introduce a new interpretation of how fashion and technology can shape everyday eyewear.
