luxury

RANGE ROVER HOUSE INDIA: CURATED LUXURY ON THE KONKAN COAST

Published: June 29, 2024
Author: Fashion Value Chain

Range Rover House opens its doors in the coastal town of Alibaug, offering clients a curated nautical experience at an exclusive luxury villa Clients can spend the day at Range Rover House, enjoying a sensory journey with bespoke experiences designed to inspire and rejuvenate The locally manufactured Range Rover and Range Rover Sport make their debut at Range Rover House, embodying peerless refinement and modern luxury

Range Rover House has opened its doors for the first time in India, offering clients curated modern luxury experiences as they explore the locally manufactured Range Rover and Range Rover Sport. India is the first country outside the UK to manufacture the iconic Range Rover and Range Rover Sport, specially built for a local clientele. Range Rover House brings the brand’s DNA and design leadership to the fore, through a range of experiences and activities in a setting carefully curated to reflect Range Rover refinement and the brand’s relevance to the local culture. 

Professor Gerry McGovern OBE, Chief Creative Officer, JLR, said: “Creativity is best expressed in an enriching, immersive space. Range Rover House is a literal embodiment of Range Rover – an opportunity for our clients to explore our modern luxury vision, transcending the traditional exchange within a showroom. Our ambition is to ignite our clients’ passions, building emotional connections via unique, intimate and memorable experiences. We are taking Range Rover House to India for the first time, where clients will be able to immerse themselves in our story in a space which combines breath-taking modernity and refinement with local flair.” Located on the most striking coastline in India, in a luxury villa that provides a secluded sanctuary surrounded by lush greenery, Range Rover House is the perfect venue to showcase the locally manufactured Range Rover and Range Rover Sport. The overall experience will enable clients to embark on a bespoke journey, wherein each touchpoint – from their journey to the venue on a private luxury yacht to their experiences at Range Rover House itself – will immerse them in the essence of modern luxury while indulging their five senses.

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