Actor-entrepreneur Ranbir Kapoor’s lifestyle brand ARKS expands beyond fashion with the launch of its first-ever fragrance, ARKS Day. This gender-inclusive perfume is now available exclusively on Instamart across Mumbai, Delhi-NCR, Bangalore, Kolkata, and Hyderabad.
Founded in February 2025, ARKS has quickly become a favorite among style-conscious youth for its clean aesthetics and emotional storytelling. The launch of ARKS Day marks the brand’s foray into lifestyle essentials, aligning with its philosophy of mindful design, cultural relevance, and simplicity.
Described as “understated yet memorable,” ARKS Day aims to be a sensory ritual—gender-neutral and versatile enough for daily wear. By launching exclusively on quick commerce platform Instamart, ARKS meets its audience where they are, delivering curated essentials within minutes.
Abhinav Verma, CEO & Co-founder of ARKS, shared:
“Fragrance was the next natural step—intimate and expressive. ARKS Day brings minimalism to a category that’s often overcomplicated. Launching on Instamart reflects our belief in accessibility and instant connection.”
Hari Kumar G, Chief Business Officer at Instamart, added:
“ARKS resonates with a new generation of emotionally aware and design-conscious consumers. This partnership delivers an elevated yet relatable product in under 10 minutes.”
The drop-only fragrance underscores ARKS’ commitment to intentional launches and redefines convenience-led luxury in India’s lifestyle segment.
