TT, a legacy brand with over 60 years of excellence in innerwear and casual wear, proudly announces Bollywood actor Rajkumar Rao as its brand ambassador. The announcement, made on the auspicious occasion of Shivratri, marks a significant milestone in TT’s journey towards a bold and dynamic brand transformation.
A National Award-winning actor, Rajkumar Rao has garnered immense admiration for his performances in acclaimed films such as Stree, Stree 2, Srikant, Bareilly Ki Barfi, Koi Pe Che, Shahid, Newton, and Badhaai Do. With an impressive slate of upcoming projects, including the much-anticipated Sourav Ganguly biopic and crime thriller Maalik, he continues to be a prominent force in the film industry.
A Strategic and Authentic Collaboration
Commenting on the association, Mr. Sanjay K Jain, Managing Director of TT Limited, stated:
“Rajkumar Rao is the perfect representation of today’s India—hardworking, authentic, and relatable. His journey from humble beginnings to becoming a Bollywood icon mirrors the aspirations of millions. His personal connection with TT, having worn the brand throughout his life, makes this collaboration even more meaningful and credible.”
Leading TT’s strategic transformation, Hardik Jain, Executive Director, emphasized the brand’s commitment to a distinct and impactful marketing approach:
“We are not just aiming to keep up with the market; we intend to redefine it. Our approach will be innovative, ensuring a deeper, more authentic engagement with our audience.”
Jyoti Jain, Joint Managing Director, highlighted TT’s dedication to modernization while maintaining its legacy:
“For six decades, TT has been a trusted brand. While we take pride in our heritage, we also recognize the need to evolve with consumer preferences. Our focus remains on delivering quality, comfort, and contemporary style.”
Redefining the TT Brand Experience
With the launch of its new tagline, ‘TT ka FiTT, Humesha SuperhiTT’, TT reinforces its promise of providing the perfect fit—a key factor valued by consumers across generations. To ensure this, the brand has conducted a comprehensive product audit, aligning its offerings with modern consumer expectations.
Expanding TT’s Product Portfolio
With a strong pan-India presence, TT continues to expand its reach with a diverse product range:
- Innerwear: Marketed under the TT brand, featuring sub-brands such as Desire, Titanic, Cool, and Jazz
- Casual Wear: Offered under the HiFlyer brand
- Thermals: Available under the TT brand, with sub-brands Thermo, Hotpot, and Elite
This collaboration with Rajkumar Rao marks a new era for TT—one that seamlessly blends heritage with innovation, reaffirming its position as a trusted and forward-thinking brand in the Indian market.
