The Retailers Association of India (RAI) hosted the 3rd North East Retail Summit (NERS 2025) in Guwahati on May 26, spotlighting the region’s emerging retail landscape. The event brought together retailers, entrepreneurs, and thought leaders from all seven Northeastern states, aiming to strengthen the local ecosystem through dialogue, innovation, and collaboration.
Kumar Rajagopalan, CEO of RAI, emphasized the region’s retail potential: “Northeast India has discerning consumers and a talent-rich workforce, but faces logistical challenges. With strategic partnerships, the region can become a key retail hub.”
The summit featured panel discussions on marketing strategies, real-time business outcomes, and thriving local retail. Notable speakers included Vikram Bothra (Chandan Retail), Kunal Mordani (Tanishkaa Retails), Raja Gohain (MG Solutions), and others.
Key insights from the summit:
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Vikram Bothra highlighted the importance of patience and local adaptation for long-term success in Northeast retail.
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Raja Gohain discussed blending national best practices with local consumer behavior and cultural sensitivity.
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Kunal Mordani shared how quick commerce and data-driven strategies are helping meet evolving regional demand.
NERS 2025 also underscored how digital transformation, regional personalization, and grassroots entrepreneurship are redefining retail across the Northeast. With rising incomes, tech adoption, and increasing brand receptivity, the region is poised for robust growth in the coming years.
Summit Partners included:
Infinity (Co-powered), Askaran Binjraj (Gold), Retailers Association of Assam (Ecosystem), TRRAIN (Charity), Storai (Magazine), and Replenish (Digital Marketing).
