Rado, the distinguished Swiss watchmaker known for its innovative use of materials in creating enduring timepieces, is delighted to introduce Bollywood superstar Katrina Kaif as the Global Brand Ambassador. This significant partnership highlights Rado’s ongoing commitment to curating timeless memories.
Katrina Kaif’s enduring charm and international stardom perfectly align her as the representative of Rado’s unwavering dedication to precision, innovation, and craftsmanship. Her versatility and charisma seamlessly resonate with the values cherished by Rado.
This exciting collaboration is accompanied by the unveiling of a captivating campaign video, transporting viewers to a mesmerizing desert landscape. In the video, Katrina personifies the modern woman who values her time, elegantly adorned with the new Centrix timepiece on her wrist. She encapsulates the essence of Rado and the spirit of the Centrix watch, promising to elevate the world of horology to new heights.
Adrian Bosshard, CEO of Rado, expressed his enthusiasm, saying, “We are thrilled to welcome Katrina Kaif to the Rado family. Her timeless beauty and global acclaim resonate perfectly with Rado’s core values. We eagerly anticipate embarking on this journey of redefining luxury together.”
The new RADO Centrix has been meticulously crafted for the contemporary woman who stands the test of time, exudes style and sophistication, and believes in embracing the power of timeless moments. This watch symbolizes a woman who values every second, seizes every opportunity, and does it all with style.
Underlining the remarkable features of the watch, the brand emphasizes, “The heart of the Centrix watch lies in its curved sapphire crystal with an anti-reflective coating, ensuring a clear and unobstructed view of the watch face from any angle. Its Calibre R582 automatic movement guarantees precise timekeeping and reliability. With a generous 48-hour power reserve, it eliminates the need for frequent winding or resetting, making it the perfect companion for a woman on the move. The antimagnetic Nivachron hairspring shields the watch from external magnetic fields, ensuring smooth operation in any situation.”
With Rado and Katrina Kaif joining forces, the future of style, innovation, and sophistication in the realm of luxury watches shines brighter than ever. As the brand embarks on this enchanting journey, the Rado Centrix watch, adorning the wrist of its new Global Ambassador, represents the flawless fusion of style and substance, inviting women to celebrate their timeless essence.
